That's exactly the same age group that shows the strongest support for gay rights, so the T-shirts make sense. That's just it-Target's biggest customer base is young adults and young families-their merchandise is trendier, hipper, and more stylish than say a Walmart, which caters to an older and more blue collar and/or low income crowd. Turned out that daughter was indeed pregnant, and Target's marketing computers knew it before dad had a clue. A little later dad called Target back to apologize. The daughter was a high school student, and dad was outraged. How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did - ForbesĪ father complained to Target that his daughter had received ad material from Target for maternity clothing. Anyone remember this story from a couple months ago? I bet they even ran some focus groups to try to predict the PR fallout.
What is interesting about this story is that Target almost certainly has crunched a ton of numbers before deciding to sell these shirts. Target is free to sell the shirts, and people are free to boycott and object to their hearts content.
